Shell

In 1966, Time magazine declared cocooning a trend. The term, first used by trendwatcher Faith Popcorn, was then defined as staying within the trusted environment of your home, far away from the dangers that lurk outside. In the nineties, cocooning was seen a reaction to the growing globalization.

In 2020, we see a revival of this idea. This time, the underlying reason is a conscious decision to protect our privacy in digital environments. In the last few years, it has become clear that big tech companies do not always have our best interests at heart when it concerns our personal data. As a reaction to that, we stop oversharing and we deliberately share less with people we don’t know. On top of that, we will also spend more time with ourselves and our closest friends and family.

This all will have an impact on interior design, in which privacy and emotional consciousness will become central themes. Interiors will have to embrace us and be able to give us both mental and physical comfort using tactile shapes, soft colors and natural-looking fabrics, such as linnen.

 

    

 

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